Tuesday, July 22, 2008

Clean URL

Clean URLs for a better search engine ranking From : Content with style

Search engines are often key to the successful promotion and running of your website, with high traffic making or breaking your online business. To maximise the visibility of your site in the organic listings of the biggest search engines it is important to strategically work out how keywords are used.

While link building (placing links to the site or from the site) and, most importantly, writing useful content form the foundation of search engine rankings, some careful attention to how your site treats URLs will influence its ranking massively.

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Let's suppose you are building a small database driven website or web-based application which you need search engine covery for. And this isn't the only reason why you would choose to create a web application with search engine friendly URLs. Another important aspect is the usability of this feature. To achieve this, you could use Apache's mod-rewrite module. This would be one way. Another way would be to implement a sort of URL rewrite engine into your web application's engine.

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How to make URLs user-friendly

One of the worst elements of the web from a user interface standpoint is the URL. However, if they're short, logical, and self-correcting, URLs can be acceptably usable.

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Making "clean" URLs with Apache and PHP

Nowadays we almost systematically create database-generated websites. URLs are thus written on-the-fly and we usually call pages through query string, like:


What I call "clean" URLs is what you can see on evolt.org, for instance. In my example the URL would be:


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